A fries brand once named the world’s best has officially arrived in London, bringing a taste of the Netherlands to the UK food scene. Frites Atelier, the luxury fries concept founded by Michelin-starred Dutch chef Sergio Herman, has opened its first London location, offering elevated versions of a much-loved comfort food.
Originally launched in the Netherlands, Frites Atelier quickly gained international attention for transforming humble fries into a fine-dining experience. The brand has since expanded across Europe, with locations in cities such as Amsterdam, Antwerp, Brussels and Paris, and has repeatedly been recognised by food critics and global rankings for its quality and innovation.
At the heart of Frites Atelier’s appeal is its obsessive focus on ingredients and technique. The fries are made using premium potatoes, carefully selected for their texture and flavour, and are cooked using a precise double-frying method that delivers a crisp exterior with a fluffy interior. They are then served with a range of gourmet sauces, many inspired by classic European flavours.
The new London opening marks a significant step for the brand, tapping into the capital’s growing appetite for high-quality street food with a premium twist. Visitors can expect a sleek, minimalist interior that reflects the brand’s European roots, alongside a menu that balances indulgence with craftsmanship.
London’s food scene is no stranger to bold imports, but Frites Atelier’s arrival stands out for elevating a familiar staple rather than introducing something entirely new. For fry lovers, it offers a chance to experience why this Dutch concept has been hailed internationally — and why it continues to redefine what fries can be.
As queues begin to form and curiosity builds, Frites Atelier’s London debut may well signal the start of a new chapter for gourmet fast food in the city.
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