This isn’t yogurt — it’s single cream, and at 24p (down from £1.35) it’s one of the best-value yellow-sticker finds you can make.
Single cream is often reduced simply because it’s close to its use by date, not because there’s anything wrong with it. When unopened and kept refrigerated, it’s safe right up to the date on the lid. Once opened, it should be used within a few days — which is easy given how versatile it is.
At this price, it’s ideal for everyday cooking. A single pot can be stretched across:
• Pasta sauces and creamy chicken dishes
• Soups and stews for extra richness
• Mashed potatoes or gratins
• Scrambled eggs or omelettes
• Desserts like trifles, custards, rice pudding, or cheesecake
• Baking, including scones, pancakes, and cakes
If you spot more than one pot reduced, single cream can also be frozen for cooking. The texture may loosen slightly once thawed, but it’s still perfect for sauces, soups, and baking.
Reductions like this are common after busy food periods, when demand drops and supermarkets need to clear chilled stock quickly. That’s why the dairy reduction section is always worth checking — especially early mornings or late evenings.
At 24p, this is exactly the kind of yellow-sticker find that makes meal prep cheaper without compromising on quality.

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