Shoppers browsing the meat aisle at Sainsbury’s have spotted a jaw-dropping post-Christmas price cut on a premium joint that was originally designed for festive entertaining.
The Taste the Difference Hog Roast with Stuffing & Apple Sauce — complete with crackling — has been reduced from around £17 down to just £4.25, working out at roughly £2.54 per kg. For a joint that’s normally positioned as a centre-piece roast, that’s an enormous saving.
This particular cut is part of Sainsbury’s higher-end Taste the Difference range, which usually commands a premium price thanks to better sourcing, flavour and presentation. Seeing it marked down so heavily suggests stores are clearing remaining seasonal stock after Christmas — and shoppers are being urged to act fast.
Why this deal is causing a stir:
• Originally priced at ~£17
• Reduced to £4.25
• Around £2.54 per kg
• Includes crackling, stuffing and apple sauce
• From Sainsbury’s premium Taste the Difference range
As with many post-Christmas reductions, availability appears to be store-specific. Some locations still have joints on shelves, while others have already sold out. Shoppers report that these kinds of deals are often found early in the day and disappear quickly once word spreads.
It’s also worth checking use-by dates and planning accordingly — this kind of reduced joint is ideal for a quick roast, portioning up for the freezer, or repurposing into leftovers like sandwiches, fried rice or slow-cooked meals.
With food prices still high, moments like this show how post-holiday supermarket reductions can deliver incredible value — especially for shoppers who are flexible and willing to browse the reduced sections.
Top tip: Always check the chilled meat aisle and yellow-label sections in the days after Christmas. Deals like this don’t last long, and once they’re gone, they’re gone.
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