Zoe Morris from VoucherCodes.co.uk shares the golden hour for festive supermarket markdowns
If you’re planning a festive feast without blowing your budget, timing your supermarket trip could be the game-changer. Thanks to Zoe Morris, a shopping expert at VoucherCodes.co.uk, we now know the best times to grab those yellow sticker markdowns across the UK’s biggest supermarkets this Christmas and New Year’s Eve.
Here’s when to hit the shops:
• Lidl: Between 4–5PM (Christmas Eve), 5PM (New Year’s Eve)
• Aldi: 5PM on both days
• Asda: 6PM on both days
• M&S: 3PM on both days
• Tesco: Between 6–7PM on both days
• Morrisons: 4PM (Christmas Eve), 6PM (New Year’s Eve)
• Sainsbury’s: 6PM on both days
These markdowns often include festive essentials like party food, fresh meat, bakery items, fruit, and veg—perfect for stocking up last minute without overspending.
Arrive around 15 to 30 minutes before the expected markdown time to increase your chances of getting the best deals. Prices often drop in waves, so sticking around can pay off.
Bringing a cool bag or insulated tote can also be useful if you’re planning to stock up on chilled or frozen items. And while it’s tempting to rush, being polite and friendly to staff can go a long way—they often know when the next batch of discounts is coming.
With the cost of living still high, yellow sticker shopping is no longer just a clever hack—it’s a solid strategy for feeding the family well for less. Timing is everything, and this year, being in the right aisle at the right time could save you more than you think.
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