Lidl has added a new item to its Christmas 2025 Deluxe range, and shoppers are calling it one of the best-value festive treats of the season: the Deluxe Premium Dates coated in dark and white chocolate, finished with coconut, raspberry and pistachio.
This product has already begun circulating across UK food groups, with early buyers saying it tastes like something from a specialist confectionery shop rather than a budget supermarket.
Link: Lidl Deluxe Christmas Range (Lidl.co.uk)
What These Dates Actually Are
Lidl’s new Deluxe Premium Dates combine high-quality Medjool-style dates with a selection of luxury coatings. Each box includes a variety of flavours designed to look and taste like artisan chocolate bites.
The range includes:
- Dark chocolate–coated dates
- White chocolate–coated dates
- Coconut-dusted dates
- Raspberry-coated dates
- Pistachio-crusted dates
The combination offers a mix of sweetness, chewiness, creaminess and crunch, making them suitable for both dessert platters and Christmas grazing boards.
Why Shoppers Are Talking About Them
The attention surrounding these dates is driven by three things: flavour, appearance and price.
1. Flavour
Shoppers describe them as rich, indulgent and surprisingly balanced despite the chocolate coating. The pistachio version has been highlighted as the standout flavour.
2. Appearance
The assortment looks like a premium gift box, with a polished finish and colourful toppings. Several people have said they look “handmade” or “boutique quality.”
3. Affordability
Lidl’s Deluxe line typically costs half of what comparable items sell for at premium supermarkets, making these an accessible way to offer luxury-style treats at Christmas.
Link: Lidl Seasonal Offers (Lidl.co.uk)
How People Are Using Them
Although they work perfectly as a simple treat, shoppers are also using the dates in more creative ways:
- Adding them to Christmas dessert boards
- Serving them alongside coffee after dinner
- Including them in festive gift hampers
- Pairing them with cheese boards for sweet-salty contrast
- Offering them at parties as bite-sized festive sweets
Some even recommend cutting them in half before serving to stretch the box further for gatherings.
Comparison With M&S and Costco Alternatives
Lidl’s Deluxe Premium Dates are already drawing comparisons to higher-end versions sold at M&S, Selfridges, and Costco.
While those stores offer similar chocolate-covered dates, Lidl’s version is significantly cheaper while delivering comparable richness.
Online reviewers note:
- The pistachio-coated dates are closest to premium gift-box styles
- The raspberry-dusted dates are unusually vibrant and tart
- The white chocolate version tastes like a miniature dessert
- The box feels more expensive than it is
This comparison has contributed to the product’s emerging popularity.
Are They Likely to Sell Out?
Lidl has a history of selling out of Deluxe Christmas confectionery early in the season.
Products such as their Deluxe Belgian Chocolate Collection, mini patisserie bites and festive truffles often disappear by mid-December.
Given that the Deluxe Premium Dates are already attracting attention in store and online, availability may become limited the closer the UK gets to Christmas.
Link: Find Your Nearest Lidl (Lidl.co.uk)
Shoppers looking to include them in hampers or Christmas tables may want to buy them as soon as they appear on shelves.
Final Verdict
Lidl’s Deluxe Premium Dates coated with dark and white chocolate, with coconut, raspberry and pistachio are shaping up to be one of the standout budget-luxury treats of Christmas 2025. They look premium, taste indulgent, and cost significantly less than similar items from high-end retailers.
For anyone assembling a dessert board, creating a festive hamper, or simply looking for an affordable indulgence that feels special, these dates are well worth adding to this year’s Christmas shopping list.
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