If you’re planning a Lidl shop at the start of January, the bakery alone might be worth the trip. From Friday 2 January, Lidl is rolling out a fresh set of bakery highlights, and the prices are exactly what budget-conscious shoppers want to see.
The headline deal is a Mix & Match bakery offer for Lidl Plus members, where you can grab 4 bakery items for just £2.40. That works out at around 60p per item, which is exceptional value for freshly baked pastries. Items included typically cover favourites like croissants, pain au chocolat, chocolate twists, cinnamon swirls and raisin pastries – perfect for breakfasts, packed lunches or freezing for later.
There are also standalone price drops across popular bakery staples, making it easy to pick up treats without committing to a multi-buy:
• Chocolate iced doughnuts – 39p
• Belgian buns – 79p
• Jam-filled doughnuts – 3 for 2
• Selected bakery loaves – £1.69 with Lidl Plus (down from £1.99)
For anyone trying to keep food costs down after Christmas, Lidl’s bakery is one of the easiest ways to stretch your money. Fresh bread under £2, pastries well under £1, and multi-buy offers that actually make sense add up quickly – especially for families.
As always, bakery availability can vary slightly by store and by time of day, so going earlier gives you the best chance of finding everything pictured. The Lidl Plus app is worth checking too, as some of the best prices are exclusive to members.
If you’re heading into January looking for cheap, comforting food without sacrificing quality, Lidl’s bakery deals from Friday are one of the strongest supermarket offers right now.

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