From harissa to heritage carrots, shoppers in the UK are turning their everyday food shops into curated collections of trending ingredients. If your basket includes items like Yotam Ottolenghi’s signature harissa paste, activated almonds, or organic bone broth, you might just be on trend for 2025.
Consumer interest in wellness and sustainability has redefined what’s “cool” in the food world. Tinned fish is having a moment — particularly Spanish and Portuguese brands packed in artisanal oils. Fermented products like kimchi and miso are also staples of the trend-conscious pantry, thanks to the gut health boom.
Spices are hotter than ever, literally. Aleppo pepper, za’atar, sumac, and gochujang are becoming as common as salt and pepper in UK kitchens. And thanks to brands like Ottolenghi and Belazu, these once-niche ingredients are now widely available at Sainsbury’s, Waitrose, and online.
For those shopping with a “quiet luxury” mindset, items like seeded sourdough, English truffle oil, and heritage pork sausages are flying off shelves. Local farm shops, DTC meat boxes, and subscription veg schemes like Riverford are key destinations for the well-fed elite.
So — next time you shop, ask yourself: are you buying out of habit, or are you curating a basket that’s as stylish as your wardrobe?
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