ASDA shoppers in Lowestoft have been pleasantly surprised this Christmas after some stores began giving away bags of fresh vegetables for free — a move praised for cutting food waste and helping families at a costly time of year.
In the Lowestoft store, large signs were placed near pallets of produce inviting customers to “help yourself” to Christmas veg that would otherwise go to waste. Staff reportedly told shoppers the veg didn’t need to be scanned at tills, reinforcing that the giveaway was intentional rather than a pricing error.
What was being given away for FREE in Lowestoft
According to in-store signage and shoppers on social media, free items included:
• Broccoli (360g)
• Parsnips (500g)
• Brussels sprouts (500g)
• White potatoes (2kg)
ASDA confirmed the initiative is part of its ongoing effort to reduce food waste, with surplus produce donated or redistributed wherever possible.
Not free everywhere — but still incredibly cheap
While some ASDA stores are offering veg completely free, others are still reducing Christmas vegetables to as little as 5p–8p per bag, depending on stock levels and location. This means it’s absolutely worth checking your local store, especially in the days immediately before and after Christmas.
Shoppers online have reported:
• Carrots, potatoes, sprouts and broccoli for 5p–8p
• No clear limits in some stores, with staff encouraging customers to take what they need
• Stock varying widely by location and time of day
Important to know
• This has been spotted in Lowestoft, but not all ASDA stores are participating
• Availability depends on surplus stock
• Policies may differ store to store, so always check with staff
With food costs still high, this small but meaningful gesture has made a big impact locally. If you’re near an ASDA, it’s well worth popping in — you might just leave with your Christmas veg for nothing at all.
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